The Underestimated Power of Customer Service

Do you know how much your customers value a good customer service experience? Perhaps you know how much your customers are willing to pay for it? Excellent customer service will help you generate more income from your customers. It’s one way to boost your income with your European customers, whether they be public organisations or large corporations.

Here are four key factors why you should not sleep on customer service for your European market:

  • Personalise Your Customer Service
  • Express How You Value Them
  • Let Your Team be On-Board
  • Set Reasonable Rules and Expectations

Personalise Your Customer Service

Personalised customer service means utilising data about your customers to give them a one-of-a-kind experience. Including their name, but so are their user history, demographics, purchase behaviours, and a few other criteria. When done correctly, it may be what sets you apart from your competition.

Here are some benefits of personalised customer service:

  • Improved customer relationships.
  • Increased client retention.
  • Conversions and revenue will increase.
  • Better data to use as reference.

With these advantages, individualised customer service is undoubtedly here to stay. It is quickly becoming the norm. Those that execute it correctly stand to profit the most.

Express How You Value Them

The most important thing you can do for your customers is to let them know you value them. A genuine relationship is the best approach for a business to increase customer loyalty because clients who feel valued return to utilise your product or service. If they think you don’t care about them, they might take their business elsewhere.

So, how can you show you value your customers?

Thank your customers with genuine gratitude.

Customers are your lifeblood, so always thank them for their patronage. To show appreciation for their business, give them valuable things such as freebies, discounts, and special deals. In a thank-you email, you may also show your appreciation for their business.

Provide after-sale support.

Customers desire genuine relationships that continue beyond the sale. Check-in with your customers later to see if they have any queries or problems.

Let them know you listen to feedback.

Actively listening to others gains more than trust; it also earns loyalty and, sometimes, love for who you are and what you do. While you may face identical problems or inquiries, treat each client’s engagement as a unique experience. Pay attention to their feedback and concerns, and act upon them.

Let Your Team be On Board

To guarantee that your customers receive the most out of their experience with you, make sure that everyone on your team is on board with your policy. If you want to create a culture of customer service excellence, everyone must know what they are supposed to do and how they should behave when interacting with European customers.

Empowering your team includes providing them with the authority, technology, processes, and independence to go above and beyond to satisfy consumers. Empowering customer service teams need the training to recognise and act on opportunities to improve the quality of the support.

Customer service teams can also be trained up to detect potential opportunities. Any customer issue arising from the field, is often an opportunity to connect again with this customer and potential to sell additional products or services.

In my previous blog, I talked about how you can level up your sales team, which will help boost your sales in the European market. You can read the full blog here.

Set Reasonable Rules and Expectations

Customer service is about more than just the product. It’s also about how you interact with your customers and what kind of relationship you have with them. As a non-European business doing business in Europe, you want to bridge the gap and reduce the impact of distance by building relationships that help European customers feel like they are looked after, so they will be happy enough to buy from you again.

It creates trust between both parties: if they trust your business, then they won’t hesitate to buy from you again. It means more sales for everyone involved!

Customer service is an important part of any business. It’s how you treat your customers, and it can make or break your success in Europe. If a customer doesn’t feel valued, then they won’t keep coming back to your business.

There are many ways that companies have tried to improve their own customer experience: by offering better prices on repeat buying; offering free shipping; by having employees answer phones 24/7 or  in your European customers’ time zones (or at least during certain hours). But none of these things matters if there isn’t any one person who does all these things well enough for them all together—and even then maybe not always perfect!

In today’s world, customer service is more important than ever before. If you want to stay competitive in your industry and grow your business in Europe, making sure that your customer service team is functioning at its best will help lead the way toward success.

Exportia Export Readiness Diagnostic ToolWant to know more about how to effectively market your business in the European market? Get your FREE copy of “The 4 Steps to Generate Your First Million Euros in Sales” book here:

You can also create an initial Export Readiness Diagnostic within 20 minutes here: It will show you a report summarising if your business is ready and includes a personalised to-do list for your next step.

Contact me to schedule a 45-minute debriefing session with me once you have your report.