European Distribution

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Activating your Distributor for a Successful European Expansion

In my experience working with small businesses, the most typical mistake after they pick a distributor, is that they believe the job is over. Activating distribution channels is one thing I help my clients with. By doing this, you are securing your distributor’s attention. Keep in mind distributors have other things to promote, and their [...]

3 Steps in Selecting Your Distributors when Exporting in Europe

For small businesses that want to venture out and start exporting in the European market, I always advise them to be picky with distributors! It is okay to be selective, even if your business is small. Before signing up a distributor, be sure to evaluate them carefully. Many small businesses are so eager to speak [...]

Benefits of Sales Dashboards for your Business

What Are The Benefits of Sales Dashboards for your Business? As one of my customers put it to me once: “ Exporting is like gambling time and money”. So it means, that exporters, small or medium-size high-growth businesses, need to keep a very good view of their export business: making sure they invest in the right activities, [...]

How to Effectively Market your Business in Europe

How to Effectively Market your Business in Europe Expanding your business in Europe requires you to clearly understand how you can effectively market your business. In our experience, we recommend our clients budget some marketing dollars for us to help them speed up their sales in Europe. Whatever investment our clients make in Europe must [...]