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Where has my margin gone? The art of enforcing favourable trading terms with your European clients and distributors

In cooperation with AusIndustry, we hosted a webinar called : "Where has my margin gone? The art of enforcing favourable trading terms with European distributors and clients" Michel Scheuble from Fracht Australia, joined as our guest for a part of the webinar and shared recent updates about Incoterms and international freight.

What are “anchor” clients and why they should be your first priority when you enter the European market

Securing sales is the key to your success in Europe. When we do secure a major contract with a large European corporate, we make sure this customer is a reference point for us to further grow the business for Australian companies in Europe.

Europe: Where to start? A practical framework to select the best European country for your business.

For the last twelve years of helping Australian businesses generate their first million Euros in sales, I found that companies don't focus on the European country that offers the most potential for their product or software. Australian businesses often set-up in the UK, without having considered any other European countries, that may have more potential!

Where has my margin gone? The art of enforcing favourable trading terms with your European clients and distributors

On the webinar Christelle explained what are Trading terms and how understanding these terms could make a huge difference in effectively enforcing favourable terms with European clients and distributors.