It’s difficult to keep track of your distributor’s sales team when you don’t have a local presence in Europe. It makes it difficult to ensure that your product will always be high on their priority list. As a result, I’ve found it useful to hire a sales team for my clients. It is also a [...]
One question I often get asked is whether 2022 is still a viable option for business expansion? When expanding into Europe, make sure that your business is ready. If proper planning and preparation is taken, your expansion has a much greater chance of success. I also intend to share with you some of the lessons [...]
Now that you have activated your distributors by generating leads for them, by identifying your future sales champions for them, it’s time to manage them more closely. The objective is now to make sure that this partnership is working. For that, you need to manage them. The way you manage your distributors is first by establishing [...]
For small businesses that want to venture out and start exporting in the European market, I always advise them to be picky with distributors! It is okay to be selective, even if your business is small. Before signing up a distributor, be sure to evaluate them carefully. Many small businesses are so eager to speak [...]
I have worked with many small Australian businesses in high-tech industries, ranging from medical devices, biotechnology, clean technologies, ICT to electronics and advanced manufacturing during the past fifteen years. I noticed the common mistake they commit is hiring the first European distributor they come across when they decide to export. They believe hiring a distributor [...]
7 Pillars to Help your Business Expand in the European Market Since I founded Exportia in 2006, I have encountered hundreds of small businesses. With solid corporate experience and small business experience in export, I have noticed the same mistakes made by small and medium-sized businesses time and again. With the help of our 7 [...]
Our goal is to enable you to gain a better understanding of several things that will allow you to succeed in expanding your business into Europe and avoid the common pitfalls. With my 15 years of experience dealing with non-Europeans doing business in the European market, they often make mistakes when they enter too many [...]
Level Up Your Sales in Europe with a strong Sales Team in the European Market Small and medium-sized businesses need a strong team to be successful in the European market. Our clients often compete against large multinationals. In dealing with a smaller supplier versus a larger one, it is usually the customer experience that makes [...]
The Importance of Sales Channels for your Business Sales channels play a critical role in having a successful expansion into Europe. They are also known as distribution channels or channel partners for the IT industry. The fastest, most cost-effective, and lowest risk method to enter the European market is to establish good sales channels. This [...]
Identify your Ideal Customers in the European Market Now that you know which product to focus on selling in the European market. It’s time for you to get to know your future customers. Here at Exportia, we call it the ‘ideal customer profile’. Identifying your ideal customers will help you be successful in Europe. Four [...]
