Selecting Country

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What are “anchor” clients and why they should be your first priority when you enter the European market

Securing sales is the key to your success in Europe. When we do secure a major contract with a large European corporate, we make sure this customer is a reference point for us to further grow the business for Australian companies in Europe.

Europe: Where to start? A practical framework to select the best European country for your business.

For the last twelve years of helping Australian businesses generate their first million Euros in sales, I found that companies don't focus on the European country that offers the most potential for their product or software. Australian businesses often set-up in the UK, without having considered any other European countries, that may have more potential!