Selecting Country

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4 Tips for Managing your Distributors while Expanding in Europe

Now that you have activated your distributors by generating leads for them, by identifying your future sales champions for them, it’s time to manage them more closely. The objective is now to make sure that this partnership is working. For that, you need to manage them. The way you manage your distributors is first by establishing [...]

Benefits of Sales Dashboards for your Business

What Are The Benefits of Sales Dashboards for your Business? As one of my customers put it to me once: “ Exporting is like gambling time and money”. So it means, that exporters, small or medium-size high-growth businesses, need to keep a very good view of their export business: making sure they invest in the right activities, [...]

What are “anchor” clients and why they should be your first priority when you enter the European market

Securing sales is the key to your success in Europe. When we do secure a major contract with a large European corporate, we make sure this customer is a reference point for us to further grow the business for Australian companies in Europe.

Europe: Where to start? A practical framework to select the best European country for your business.

For the last twelve years of helping Australian businesses generate their first million Euros in sales, I found that companies don't focus on the European country that offers the most potential for their product or software. Australian businesses often set-up in the UK, without having considered any other European countries, that may have more potential!