Monthly Archives: May 2021

European languages: How realising their importance can give you a competitive edge in Europe

If you deal in the European market it is common to hear people remark that most Germans are fine with English, most Swedes and Dutch have beautiful English - such statements are commonplace and are mainly expressed by British, Australians and Americans, who do not speak any foreign languages and have little understanding of what the Europeans speaking English think and do not always realise what they miss out on.