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So far Leanne has created 12 blog entries.

Activating your Distributor for a Successful European Expansion

In my experience working with small businesses, the most typical mistake after they pick a distributor, is that they believe the job is over. Activating distribution channels is one thing I help my clients with. By doing this, you are securing your distributor’s attention. Keep in mind distributors have other things to promote, and their [...]

How Engaging Your Distributors Helps with Your European Expansion

As a small business, you may not know how to approach distributors or partners, so engaging your distributors is key to the success of your exporting efforts. There are different ways to approach them, and one of them is when you attend trade shows or digital congresses. Directly contacting your selection of potential distributors is [...]

3 Steps in Selecting Your Distributors when Exporting in Europe

For small businesses that want to venture out and start exporting in the European market, I always advise them to be picky with distributors! It is okay to be selective, even if your business is small. Before signing up a distributor, be sure to evaluate them carefully. Many small businesses are so eager to speak [...]

Profiling Your Distributors is the First Step to Success

I have worked with many small Australian businesses in high-tech industries, ranging from medical devices, biotechnology, clean technologies, ICT to electronics and advanced manufacturing during the past fifteen years. I noticed the common mistake they commit is hiring the first European distributor they come across when they decide to export. They believe hiring a distributor [...]

7 Pillars to Help your Business Expand in the European Market

7 Pillars to Help your Business Expand in the European Market Since I founded Exportia in 2006, I have encountered hundreds of small businesses. With solid corporate experience and small business experience in export, I have noticed the same mistakes made by small and medium-sized businesses time and again. With the help of our 7 [...]

The Insider’s Guide To Doing Business in Europe

Our goal is to enable you to gain a better understanding of several things that will allow you to succeed in expanding your business into Europe and avoid the common pitfalls. With my 15 years of experience dealing with non-Europeans doing business in the European market, they often make mistakes when they enter too many [...]

The Exportia Method to a Successful Expansion in the European Market

Business expansion in the European Market is not a simple task. Depending on where you want to market your business, there are many factors to consider. You need more than being prepared and fully committed. You need a proven and tested method to be successful in Europe. There are four key factors we have proven [...]

Benefits of Sales Dashboards for your Business

What Are The Benefits of Sales Dashboards for your Business? As one of my customers put it to me once: “ Exporting is like gambling time and money”. So it means, that exporters, small or medium-size high-growth businesses, need to keep a very good view of their export business: making sure they invest in the right activities, [...]

Level Up Your Sales in Europe With a Strong Sales Team

Level Up Your Sales in Europe with a strong Sales Team in the European Market Small and medium-sized businesses need a strong team to be successful in the European market. Our clients often compete against large multinationals. In dealing with a smaller supplier versus a larger one, it is usually the customer experience that makes [...]

How to Effectively Market your Business in Europe

How to Effectively Market your Business in Europe Expanding your business in Europe requires you to clearly understand how you can effectively market your business. In our experience, we recommend our clients budget some marketing dollars for us to help them speed up their sales in Europe. Whatever investment our clients make in Europe must [...]