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The Snowball Effect, the fine art of starting small to scale globally

In Winter as a child growing up in Normandy I remember the ultimate pleasure of forming a small snowball in my hands and then rolling it across my snow covered garden. The great pleasure of seeing the snowball become bigger. When it almost looks like a little bundle, you lift it on its side and there is the lower part of a snowman. Then off you go and you start again and you form a beautiful snowball, again starting small, and you put it on top of the other and the full body is done! Then you make the head, you’ve got the picture!