According to Austrade, the COVID-19 pandemic is disrupting business around the globe to differing degrees, and the situation is changing daily. Exporters have experienced challenges since COVID-19 spread internationally and closed most borders They have had to adapt quickly to survive, balancing maintaining their supply and managing their customer base. Other businesses have been subject to a sudden significant shift in demand – down or upwards.
Expanding your reach within the European market could be a tedious process when done alone. That is why building a European distribution network is a great option for Australian small-medium sized business.
As you are growing your business in international markets, there is an amazing way to expand your presence in overseas markets. I am talking about hiring sales agents