Attending trade shows is just one approach your company should consider in marketing to new customers. Other approaches include the use of media advertisements, social media outlets, partnerships, and demonstrations.
A year ago, I was frustrated with one of my clients, a small business in the electronics sector, I am helping this company export to several European markets. I was developing a nice amount of leads for them in the French market. The momentum was building up slowly year after year. But I always had a very slow response time from my clients’ team.