As a small business, I believe in general, that you need three qualities to succeed in export and in particular in the European market. You need to display persistence, agility and confidence.
There has never been a better time for small and medium-sized agile Australian businesses to export. I know this is not what you would expect to hear in the middle of a global pandemic! Since March 2020, I have been ‘stood’ down. From monthly commuting between Sydney-Frankfurt, I have switched exclusively to international Zooming. And I have to say, it has happened very smoothly and very successfully. My team and I have transitioned towards an online lead generation and sales process. The pandemic’s impact on international business has been unexpectedly amazing. I have come to the realisation that small businesses, that are smart and agile, are best positioned to make the most of these challenging times.
It is December and time for you to finalise your 2021 goals/objectives and plans for the European market. The EU business year is from 1 January to 31 December. By early December EU business people are busy completing business for 2020 and formulating planning for 2021.Sales people will concentrate on completing as much business as possible before the end of the year, making sure they reach their sales targets. Your distributors or sales channel partners will also be busy in this mode. Department managers are finalising their plans for 2021, sales managers are finalising their sales targets and purchasing managers are now finalising key budget allocations for 2021.
In order to thrive, why now is the opportune time to change the way you sell to international markets in a B2B environment
Before COVID-19 hit, I used to commute between Australia and Europe on a monthly basis. That was one of my core activities visiting European clients and having face to face meetings with their sales teams on behalf of my Australian customers. When COVID-19 hit I had to stop travelling abroad or risk being stuck overseas far from Australia and my family.
Congratulations to our very own Managing Director, Christelle Damiens for winning the Australian Business Book Awards 2020 on Communications and Sales category and for being a finalist in the Entrepreneurship and Small Business category for her Amazon Bestseller Book "The 4 steps to generate your first million euros in sales"!
This 17th of November at 3:30 PM. We'll have the pleasure to interview Delphine Coppens of Jextern on succeeding with the French Market. Join us on our 30-minute session and learn the following...
EXPORTIA LAB: Why establishing a European Sales Agent Network is a great way to accelerate your sales?
Recruiting a network of Sales Agents is a great way to accelerate sales in Europe. It is also a low risk option that offer a lot of advantages for small businesses!