There has never been a better time for small and medium-sized agile Australian businesses to export. I know this is not what you would expect to hear in the middle of a global pandemic! Since March 2020, I have been ‘stood’ down. From monthly commuting between Sydney-Frankfurt, I have switched exclusively to international Zooming. And I have to say, it has happened very smoothly and very successfully. My team and I have transitioned towards an online lead generation and sales process. The pandemic’s impact on international business has been unexpectedly amazing. I have come to the realisation that small businesses, that are smart and agile, are best positioned to make the most of these challenging times.
It is December and time for you to finalise your 2021 goals/objectives and plans for the European market. The EU business year is from 1 January to 31 December. By early December EU business people are busy completing business for 2020 and formulating planning for 2021.Sales people will concentrate on completing as much business as possible before the end of the year, making sure they reach their sales targets. Your distributors or sales channel partners will also be busy in this mode. Department managers are finalising their plans for 2021, sales managers are finalising their sales targets and purchasing managers are now finalising key budget allocations for 2021.