European expansion

The Power of Customer Service for your Export Sales

Small and medium businesses have limited resources, and more often than not, they handle all their customer inquiries in house when it comes to export sales. They provide sales, product, technical, and even admin support to their customers. Here are the 7 key factors to help you boost your European sales with the power of [...]

Why You Need to Work with European Key Opinion Leaders

Introducing a new piece of technology into the European market can be difficult. It is part of our duty at Exportia to address the problems that come with bringing breakthrough technology produced by small and medium-sized businesses into the European market. In our experience, it is workable to lobby and change a local set of [...]

4 Tips for Managing your Distributors while Expanding in Europe

Now that you have activated your distributors by generating leads for them, by identifying your future sales champions for them, it’s time to manage them more closely. The objective is now to make sure that this partnership is working. For that, you need to manage them. The way you manage your distributors is first by establishing [...]

Activating your Distributor for a Successful European Expansion

In my experience working with small businesses, the most typical mistake after they pick a distributor, is that they believe the job is over. Activating distribution channels is one thing I help my clients with. By doing this, you are securing your distributor’s attention. Keep in mind distributors have other things to promote, and their [...]

How Engaging Your Distributors Helps with Your European Expansion

As a small business, you may not know how to approach distributors or partners, so engaging your distributors is key to the success of your exporting efforts. There are different ways to approach them, and one of them is when you attend trade shows or digital congresses. Directly contacting your selection of potential distributors is [...]

7 Pillars to Help your Business Expand in the European Market

7 Pillars to Help your Business Expand in the European Market Since I founded Exportia in 2006, I have encountered hundreds of small businesses. With solid corporate experience and small business experience in export, I have noticed the same mistakes made by small and medium-sized businesses time and again. With the help of our 7 [...]

Benefits of Sales Dashboards for your Business

What Are The Benefits of Sales Dashboards for your Business? As one of my customers put it to me once: “ Exporting is like gambling time and money”. So it means, that exporters, small or medium-size high-growth businesses, need to keep a very good view of their export business: making sure they invest in the right activities, [...]

How to Effectively Market your Business in Europe

How to Effectively Market your Business in Europe Expanding your business in Europe requires you to clearly understand how you can effectively market your business. In our experience, we recommend our clients budget some marketing dollars for us to help them speed up their sales in Europe. Whatever investment our clients make in Europe must [...]