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Exporting for Small Business is a team effort

A year ago, I was frustrated with one of my clients, a small business in the electronics sector, I am helping this company export to several European markets. I was developing a nice amount of leads for them in the French market. The momentum was building up slowly year after year. But I always had a very slow response time from my clients’ team.

What are “anchor” clients and why they should be your first priority when you enter the European market

Securing sales is the key to your success in Europe. When we do secure a major contract with a large European corporate, we make sure this customer is a reference point for us to further grow the business for Australian companies in Europe.