As a small business, you may not know how to approach distributors or partners, so engaging your distributors is key to the success of your exporting efforts. There are different ways to approach them, and one of them is when you attend trade shows or digital congresses. Directly contacting your selection of potential distributors is [...]
For small businesses that want to venture out and start exporting in the European market, I always advise them to be picky with distributors! It is okay to be selective, even if your business is small. Before signing up a distributor, be sure to evaluate them carefully. Many small businesses are so eager to speak [...]
I have worked with many small Australian businesses in high-tech industries, ranging from medical devices, biotechnology, clean technologies, ICT to electronics and advanced manufacturing during the past fifteen years. I noticed the common mistake they commit is hiring the first European distributor they come across when they decide to export. They believe hiring a distributor [...]
7 Pillars to Help your Business Expand in the European Market Since I founded Exportia in 2006, I have encountered hundreds of small businesses. With solid corporate experience and small business experience in export, I have noticed the same mistakes made by small and medium-sized businesses time and again. With the help of our 7 [...]
A high-performing European distribution network is critical to your success in Europe. Even more important in 2022, when high-growth businesses don't always have presence in the country!
Are you a manufacturer or a software developer, and are exporting a fairly technical product to Europe? Are you wondering how you can support your European customers with local technical skills?
2022 is approaching soon. Now is the time prepare !You might be wondering? How is business like in Europe at the moment? Can I travel to Europe?Is business back to normal? What about Trade Shows? Is it worth booking any?These are some of the questions I will respond to during our December Exportia LAB " Expand your business in Europe in 2022" OPEN SESSION
As an award-winning author, as a speaker, and as the owner of Exportia, I work with amazing CEOs around the world who are strategic about their business succeeding in Europe.
In our workshops we often talk about our seven pillar methodology and one of the major pillar that we look after and spend a lot of time in defining with our customers before we take them to the European market is their ideal customer profile. This is because we like to have a very clear idea on their ideal customer profile.
Working with high performing distributors is critical for exporters, particularly right at the moment when the ability to travel is reduced and the conditions do not make it easy to recruit a local sales team.
