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About Christelle Damiens

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So far Christelle Damiens has created 36 blog entries.

Why is it important to sell at a premium price when introducing a product in the European market

Price is an element of the mix that is quite important when introducing a product into the European market. It will determine the level of profitability of this line of product for the years to come. I often have this debate with one of my customers, who is quite anxious to get early sales, but at the same time, his CFO and I keep telling him we don't want to discount. The CFO thinks of long term profitability and I just don't like to discount too soon and without a good reason. Here is why.

Lessons learnt from 20 years in European Sales Development, a personal journey

My world of export started with driving 10,000 km a month and through to doing a Paris/Frankfurt–Sydney flight once per month. That’s my export career in a snapshot. I started in this extraordinary industry 20 years ago and in that time, I’ve learnt a great deal. And that’s what I’m going to share in this article, but I also what I share in my books. 

Here is why great customer service is important when you are trying to scale your business in Europe.

Several Australian customers of ours are now at a stage where they either have just reached the million Euros in sales or are beyond. At that stage in their development, we are looking for leverage of their current European customer base. That means growing our sales with these current customers.

Webinar : How Exporters can survive COVID-19 and then PROSPER

According to Austrade, the COVID-19 pandemic is disrupting business around the globe to differing degrees, and the situation is changing daily. Exporters have experienced challenges since COVID-19 spread internationally and closed most borders They have had to adapt quickly to survive, balancing maintaining their supply and managing their customer base. Other businesses have been subject to a sudden significant shift in demand – down or upwards.

Where has my margin gone? The art of enforcing favourable trading terms with your European clients and distributors

On the webinar Christelle explained what are Trading terms and how understanding these terms could make a huge difference in effectively enforcing favourable terms with European clients and distributors.