There are two different levels of success in an overseas market, there’s a superficial level of success, initial leads, a few sales, a distributor has started selling in a given country for 50K$ of products. And on the other side of the scope, there is being truly successful in a market.
Price is an element of the mix that is quite important when introducing a product into the European market. It will determine the level of profitability of this line of product for the years to come. I often have this debate with one of my customers, who is quite anxious to get early sales, but at the same time, his CFO and I keep telling him we don't want to discount. The CFO thinks of long term profitability and I just don't like to discount too soon and without a good reason. Here is why.
My world of export started with driving 10,000 km a month and through to doing a Paris/Frankfurt–Sydney flight once per month. That’s my export career in a snapshot. I started in this extraordinary industry 20 years ago and in that time, I’ve learnt a great deal. And that’s what I’m going to share in this article, but I also what I share in my books.
Here is why great customer service is important when you are trying to scale your business in Europe.
Several Australian customers of ours are now at a stage where they either have just reached the million Euros in sales or are beyond. At that stage in their development, we are looking for leverage of their current European customer base. That means growing our sales with these current customers.
According to Austrade, the COVID-19 pandemic is disrupting business around the globe to differing degrees, and the situation is changing daily. Exporters have experienced challenges since COVID-19 spread internationally and closed most borders They have had to adapt quickly to survive, balancing maintaining their supply and managing their customer base. Other businesses have been subject to a sudden significant shift in demand – down or upwards.
As part of this year's sponsor, We would like to invite you to the POSH Arts and Design Fair! We will pull into Port Adelaide December 6-8, transforming the Hart’s Mill precinct into an Arts hub for three days. This year’s Fair will be host to over 50 Australian Artists, Designers and Makers exhibiting their latest collections and beautifully handmade products.
Learn where is Germany at in terms of artificial intelligence. In this 30 minute- conversation, Sabrina LeFustec, an IBM Certified Manager - Watson AI Expert Services DACH who will share her insights on the adoption of AI in Germany and what are the trends she sees in this field.
Where has my margin gone? The art of enforcing favourable trading terms with your European clients and distributors
On the webinar Christelle explained what are Trading terms and how understanding these terms could make a huge difference in effectively enforcing favourable terms with European clients and distributors.
Announcement! At Exportia Australia Pty Ltd we are thrilled to announce that our very own Sales Champion, Isabell Muehlberger is relocating to our French Office based in Nantes.
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