Exportia : 15 Years in business and thriving!
On 1st July, Exportia turned 15 years! What a journey, it almost feels like it was yesterday. At the same time so much has changed since I started my business freshly landed in Adelaide !
On 1st July, Exportia turned 15 years! What a journey, it almost feels like it was yesterday. At the same time so much has changed since I started my business freshly landed in Adelaide !
Congratulations to our very own Managing Director, Christelle Damiens for winning the Australian Business Book Awards 2020 on Communications and Sales category and for being a finalist in the Entrepreneurship and Small Business category for her Amazon Bestseller Book "The 4 steps to generate your first million euros in sales"!
Now is the time to explore opportunities in the European market! With over 500 million consumers, Europe hosts a large number of multinationals hungry for technology and Australian innovation (Airbus, Sanofi, Bayer, Danone, Remondis, Daimler, Fiat…).
One of the reasons I love what I do at Exportia, is that I get to work on a daily basis with brilliant minds. Founders and CEOs of small companies (they are often both) are amazing to work with, they are passionate about their business. They inspire their team and they create a vision and direction for the business. This is why they often are the best person to articulate the sales pitch. They know precisely what problem their business is solving and they know what makes a person buy their product or solution.
Often in Europe, you have a set of norms and standards that are defined at the European level that you have to comply with. This is something that is set and you have to comply with these standards if you want to sell. To lobby for a change in a standard is a long-term undertaking. We, small businesses, need to generate revenue right here, right now. We cannot wait for this to happen before we start selling.
I often get the question from Australian companies: how are we perceived by European customers as Australians. There is a bit of an Australian.
Now is the time to explore opportunities in the European market! With over 500 million consumers, Europe hosts a large number of multinationals hungry for technology and Australian innovation (Airbus, Sanofi, Bayer, Danone, Remondis, Daimler, Fiat…).
As I am being grounded in Australia for almost three months now, while running my export business- Exportia, I feel it's a great time to share what my team and I have learnt in the last few months. As we have continued to successfully push for sales in Europe for our Australian technology customers, we are very positive about this period. During our last team meeting, I was just asking what I should write about this week. We came to the consensus that we should share with you the reasons why we think it is a great time to export to Europe.
It’s extremely hard to end an employment contract for non-performance in Europe. In some markets like Germany or France, it can be extremely long and expensive to engage a dismissal process. One of our Australian customers reported to us that it did cost them close to 250,000 euros to dismiss one of their German senior managers.
As Exportia is providing an outsourced European sales & marketing team to Australian innovative SMEs, we have had to adapt our approaches to make sure our customers continue to thrive in Europe in such a bumpy climate. Our goal remains unchanged! We still to take them to their first million Euros in Sales and we are not planning to be stopped by COVID-19. We want our customers to push through and succeed.