Are you planning to take your business to Europe but don’t know where to start? Have you hired in Europe or established a distributor but are still not generating the revenue you expect? Are your products available in Europe but you’re not meeting your sales target? Buy the book
Now is the time to explore opportunities in the European market! With over 500 million consumers, Europe hosts a large number of multinationals hungry for technology and Australian innovation (Airbus, Sanofi, Bayer, Danone, Remondis, Daimler, Fiat…).
Attending trade shows is just one approach your company should consider in marketing to new customers. Other approaches include the use of media advertisements, social media outlets, partnerships, and demonstrations.
A year ago, I was frustrated with one of my clients, a small business in the electronics sector, I am helping this company export to several European markets. I was developing a nice amount of leads for them in the French market. The momentum was building up slowly year after year. But I always had a very slow response time from my clients’ team.
