“Growing your business internationally, is all about the contacts!” No, it’s not
Over the years, I have seen small businesses being blurred by the expression “it’s all about the contacts!”. And so they would think that they really needed to find the person who had all these contacts and by magic it would give them a lead way into a new country or a market. To be honest, it always rings alarm bells, when a customer comes to me and tells me if he/she is about to recruit a senior person based in Europe that has all the required contacts.