Often in Europe, you have a set of norms and standards that are defined at the European level that you have to comply with. This is something that is set and you have to comply with these standards if you want to sell. To lobby for a change in a standard is a long-term undertaking. We, small businesses, need to generate revenue right here, right now. We cannot wait for this to happen before we start selling.
I often get the question from Australian companies: how are we perceived by European customers as Australians. There is a bit of an Australian.
Several Australian customers of ours are now at a stage where they either have just reached the million Euros in sales or are beyond. At that stage in their development, we are looking for leverage of their current European customer base. That means growing our sales with these current customers.
Now is the time to explore opportunities in the European market! With over 500 million consumers, Europe hosts a large number of multinationals hungry for technology and Australian innovation (Airbus, Sanofi, Bayer, Danone, Remondis, Daimler, Fiat…).
As I am being grounded in Australia for almost three months now, while running my export business- Exportia, I feel it's a great time to share what my team and I have learnt in the last few months. As we have continued to successfully push for sales in Europe for our Australian technology customers, we are very positive about this period. During our last team meeting, I was just asking what I should write about this week. We came to the consensus that we should share with you the reasons why we think it is a great time to export to Europe.
It’s extremely hard to end an employment contract for non-performance in Europe. In some markets like Germany or France, it can be extremely long and expensive to engage a dismissal process. One of our Australian customers reported to us that it did cost them close to 250,000 euros to dismiss one of their German senior managers.
As Exportia is providing an outsourced European sales & marketing team to Australian innovative SMEs, we have had to adapt our approaches to make sure our customers continue to thrive in Europe in such a bumpy climate. Our goal remains unchanged! We still to take them to their first million Euros in Sales and we are not planning to be stopped by COVID-19. We want our customers to push through and succeed.
Now is the time to explore opportunities in the European market! With over 500 million consumers, Europe hosts a large number of multinationals hungry for technology and Australian innovation (Airbus, Sanofi, Bayer, Danone, Remondis, Daimler, Fiat…).
Now is the time to explore opportunities in the European market! With over 500 million consumers, Europe hosts a large number of multinationals hungry for Mediacal technology and Australian innovation
According to Austrade, the COVID-19 pandemic is disrupting business around the globe to differing degrees, and the situation is changing daily. Exporters have experienced challenges since COVID-19 spread internationally and closed most borders They have had to adapt quickly to survive, balancing maintaining their supply and managing their customer base. Other businesses have been subject to a sudden significant shift in demand – down or upwards.
