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Launching mid-2020 : The 4 Steps to generate your first million euros in sales
Are you planning to take your business to Europe but don’t know where to start? Have you hired in Europe or established a distributor but are still not generating the revenue you expect? Are your products available in Europe but you’re not meeting your sales target?
New Blog Post
Why is it important to sell at a premium price when introducing a product in the European market
Price is an element of the mix that is quite important when introducing a product into the European market. It will determine the level of profitability of this line of product for the years to come. I often have this debate with one of my customers, who is quite anxious to get early sales, but at the same time, his CFO and I keep telling him we don’t want to discount. The CFO thinks of long term profitability and I just don’t like to discount too soon and without a good reason. Here is why.
