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Updates

4 Steps to Generate your First Million Euros in Sales Book Launch

This is the September update of our Webcast, How exporters can survive COVID-19 and then PROSPER. Our objective will help for you to better understand the challenges that SMEs are facing and start planning to reconfigure your business sales process and approach to take account of the new reality. Now the constraints related to COVID-19 have been integrated, and it’s time to build long-term business resilience and more sustainable international growth for your business, as we are uncertain when the crisis will clear. This event will also focus on successful overseas customer/business partner engagement strategies and supporting SMEs to prosper in COVID-19 times and beyond.

Here’s why it’s crucial to maintain direct contact with your end-users when you set-up a distribution network in Europe

Over the years, I have found that small businesses get confused and sometimes intimidated by their European distributors, which are trying to dissuade them from having direct contacts with the end-users. It’s a very common practice, as distributors are trying to protect their key clients relationships.