Is it time to start exporting to Europe?

Description

Are you a non-European business looking to enter the European market?

There are a number of questions you may be wondering about, like:

• What country should we start in?
• Should we set-up a European entity, or hire locally?
• Should we sell direct to our end-users or set-up a European distribution network?

In her new book, Christelle Damiens will help you navigate the European market, examining the latest trends and their impact for businesses, and the current opportunities for technology-based businesses. In Is It Time to Start Exporting to Europe?, Christelle shares the stories of a diverse range of technology-based company CEOs and senior professionals, examining the European entry strategy of each business, the challenges they encountered and their recipes for success. Using her 25 years of experience in this market, Christelle compiles the companies’ learnings at the different stages of their journey and provides insight into what they would have done differently. This book is also valuable if you are you already in the European market and are wondering why sales have slowed or you are facing challenges you don’t know how to overcome.