Exportia LAB: Strategies to succeed in Europe without running out of cash

Exportia LAB: Strategies to succeed in Europe without running out of cash

Cash flow can be tricky for small and medium high-growth business when they are exporting. In this session, Pat Howard, CEO of MSL, shared how he solved this issue and was able to get traction in the UK market. Christelle Damiens, Exportia shared the 5 cash-burning mistakes when exporting to Europe and how they can be avoided. Adam Pearce, Export Finance Australia explained how Australian businesses can take advantage of Export Finance Australia. All of that in a short and sharp 30-minute LAB!



This Exportia LAB is co-hosted with Export Finance Australia featuring our main guest Pat Howard, CEO of MSL Solutions. In this session, Christelle and Adam shared their best strategies & tips on preventing cash-flow issues while exporting.


Pat Howard

Chief Executive Officer
MSL Solutions

Highly experienced senior executive and director with a demonstrated history of driving change, delivering outcomes and enhancing people and business performance across a diverse portfolio of industries including sport, entertainment, health, retail, property, industrial relations and funds management. Relevant to this application, completed the Wallabies review of the 2019 Rugby World Cup campaign with Nathan Sharpe in October 2019.


To learn more, visit : https://www.mslsolutions.com/


Hosted by:

Christelle Damiens

Managing Director
Exportia Australia

Christelle Damiens is the Managing Director of Exportia, which provides an outsourced European Sales & Marketing team to Australian B2B manufacturing and technology companies. She is also an award winning author and a business speaker. Her second book “The four steps to generate your first million euros in sales’  won the Australian Business Book Award 2020 in the Communications and Sales category and was a finalist in the Entrepreneurship & Small Business Category, as well as an Amazon best seller. www.exportia.com.au

To learn more, visit : christelledamiens.com


Adam Pearce

Director, Business Development
Export Finance Australia

Adam is responsible for delivering financial solutions to Queensland based export businesses. Adam has 21 years of Business Banking, Corporate banking experience throughout QLD, focusing on managing customers across diverse industries including professional services, real-estate, advance manufacturing, engineering, natural resources, tourism and ASX listed companies.

To learn more, visit:  https://www.exportfinance.gov.au/