Exportia Lab: Selling successfully in Europe with eCommerce
Episode – 1/3: Managing Euro Exchange Risk with Ebury
Having an e-commerce site up and running to get traction with European customers has been a successful strategy in the last two years. Europeans have embraced e-commerce in a big way in the last two years.
E-commerce offers plenty of opportunities but also creates a number of risks.
In this first episode of a series of 3, we join forces with Ebury to tackle the Euro to Dollar exchange rate risk. We will also look at cash flow management.
Our guest and co-host Martin Rush shared a very practical case study of an Australian company running their e-commerce site.
State Sales Manager – Victoria @Ebury
Martin has a background in Financial Markets and FX spanning across 20 years in Melbourne. He prides himself on building long standing relationships and guiding commercial and corporate businesses through the volatility of currency markets. Most weekends through winter you’ll find him pouring his heart out over his beloved demons at the MCG.
Managing Director @Exportia
Christelle Damiens is the Managing Director of Exportia, which provides an outsourced European Sales & Marketing team to Australian B2B manufacturing and technology companies. She is also an award winning author and a business speaker. Her second book “The four steps to generate your first million euros in sales’ won the Australian Business Book Award 2020 in the Communications and Sales category and was a finalist in the Entrepreneurship & Small Business Category, as well as an Amazon best seller. www.exportia.com.au
To learn more, visit : christelledamiens.com