Selling your Medical Tech to Europe in 4 easy steps in a COVID World Masterclass

A two-part Webinar Masterclass to succeed in the European Healthcare industry

If your firm is contemplating selling your technology to Europe then you must attend this workshop.  Through the Four Step process you will provide valuable insight into the suitability of your medical technology for export.  Even if your company is exporting your technology already, then you will gain new insights, particularly if your export activities haven’t met your expectations.


  •       An ability to immediately use the Four Steps framework to evaluate suitability for European market entry
  •       Understanding of the suitability of your technology to the European market
  •       How to generate your first sales in Europe
  •       Cheat sheets and templates
  •       Skills and methodologies you can start using in your organisation immediately
  •       A copy of “Ready Tech Go! – A definitive guide to exporting Australian Technology to Europe”



  •       Chief Executive Officers
  •       Sales and Export Managers
  •       Commercial Managers



A one-day, highly immersive workshop led by Christelle Damiens, teaching the framework and tools Exportia uses every day to successfully generate business in Europe.

You will gain an understanding of the concept behind each of the Four Steps, best practices from high performance exporters, cheat sheets to take away (price lists, templates), and hear success stories and challenges of Australian exporters.

During the workshop participants will be given the opportunity to implement some of their learnings as well as present their issues and receive feedback from Christelle Damiens.



Christelle turned her back to a successful career as a sales representative in the corporate world in Europe. When she moved to Australia in 2006, she started Exportia to share the wealth of her Europe-wide sales experiences for a small business as an export manager and as a sales representative at IBM in Paris.

“Having taken dozens of Australian businesses to Europe, I personally know the difficulty for a small business to significantly grow their sales in the European market. It is a very diverse market and small businesses often don’t know where to start. Small business owners are often caught up with running their business and with their domestic market to be able to allocate enough time to the European market. Lowering the risk for small businesses and guiding them to maximise the export sales results are what drives us at Exportia.”


Christelle has also encapsulated her learning into her second book called “The 4 Steps to generate your first million Euros in Sales” The proven methodology to scale your business in Europe.

French native speaker, fluent in German and English, with Basic Italian and Hindi


About the Webinar

This is a free event hosted by the Department of Industry, Innovation and Science Entrepreneurs’ Programme and Deloitte.

The Entrepreneurs’ Programme provides quality advice and support to assist businesses to innovate and grow. For further information on what services may be available to you, visit:

Click here to Register

If you have any questions about this Webinar series please contact

Have questions about WEBINAR MASTERCLASS: Selling your Medical Tech to Europe in 4 easy steps in a COVID World?   Contact Department of Industry, Science, Energy and Resources