Having the right partner is an essential part of your strategy when expanding to Europe. Thus you have to evaluate them carefully. Here are a few things to take into account when choosing your partner .
Now you have engaged your distributors on a plan for the year. More often than not, then companies forget to manage that programme!
In the initial stages, you may not need a very sophisticated distributor programme. The focus will mainly be hand-holding your distributor. Remember that they have other products to sell and naturally their sales representatives won’t focus on a hard sell. As a new product in their range, they may feel that it is a harder sell than their usual products range.
In this third episode, we will uncover a critical step when working with distributors. This step sets the basis for either success or failure. This is where small businesses often don’t know how to frame their approach to distributors or partners.
For the last ten years, I have been working with Australian small businesses from various high-tech sectors
To help you navigate the process of finding the right country to target, we have created a simple five-step checklist
Managing the European calendar and what it means for your sales
Explaining how we at Exportia assist small and medium-sized enterprises to create market opportunities in Europe.
Putting my disappointment aside to see the UK leaving the EU, now is the time to watch how things will evolve. And for me how it will impact our clients in the coming months or more likely years.
Are you an owner of a small technology business who wants to take your business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Buy the book