The 7 Pillar Methodology to succeed in Europe
At Exportia, we’re not just helping businesses enter the European market; we’re propelling them to dominate it. Our elite services offer bespoke solutions for every stage of your expansion, from crafting cutting-edge market entry strategies to building powerful distribution networks and driving exponential sales growth. With Exportia, you gain a strategic partner committed to elevating your business to new heights across Europe.
In this exclusive series, unveil our 7 Pillar methodology—a proven, high-impact framework that has been the key to success for top exporters around the globe. Don’t miss the chance to discover how our expertise can turn your European ambitions into unparalleled success.
Introduction - The 7 Pillar Methodology
Exportia is an outsourced European Sales & Marketing team. Our number one goal is to help you generate your first million Euro in revenue.
Watch this short video about the 7 Export Pillar Methodology and make a step closer to your future European customers.
Managing Customer Relationships
Customers is one of the most critical pillars. Focusing on the industry you know best is the key to success. Which industry’s problems will be solved with your product or solution? When targeting large multinationals, one of the keys is really to be ready to meet their needs and expectations.
Understanding your Product
So many elements in a product. To succeed in Europe, you will need to be very clear on your positioning, protect your Intellectual Property (IP), and comply with local norms.
Watch this video to gain more insight about the Pillar Product.
Choosing the right Country
Which European Country are you going to focus on? All too often, Australian businesses skip this country-selection step and go to a market for the wrong reasons (it’s familiar, it has a large population…). At the same time, focus is the key to generating sales, too many European countries at once can be inefficient.
Watch this video to have more insight on how we help you determine the right country at Exportia.
Picking your Best Channels
Sales channels are often where the real sales volume start! Don’t pick the first distributor that comes to you. We follow a five-step process for that at Exportia: You need to first Profile and then Select the best match for your business. After that, this is the Engagement phase followed by the Activation and the Management phases.
Watch this video about Channels, where Christelle shares a lot of tips about Profiling and Selecting the right distributor for your business.
Marketing at Trade Shows
At Exportia, in terms of marketing, we are usually quite conservative, we like to focus on marketing that generates sales and that talks to your target customers. One of the major marketing tools we leverage at Exportia are Trade Shows.
Watch this video about Trade Shows, shot from Duesseldorf again, one of the Trade Show Hotspots in Europe.
Working with Teams
Engaging your team in the export process will take you to success! Too many times, export is handled by one or two people in isolation from the rest the business. Involve your entire and you will succeed!
Watch this video to learn more about our pillar Team.
Effective Planning and Forecasting
This episode is about Forecasts. You need to invest sufficiently to generate your first sales. Make sure funds are allocated towards the right Country, the right Product, the right Channel, the right Marketing and so on! Check out available government incentives to support export.
Watch this video sharing tips about Forecasting & planning.
